TikTok is introducing a new feature that enables them to reduce the volume of AI-created content appearing in their feeds. This initiative comes as the platform announced that it now features over 1 bn AI-generated clips.
Testing and Rollout
The update is being tested over the coming weeks before a full-scale rollout. This advancement coincides with a surge in AI-generated material, spurred by new AI video creators.
AI Content on Other Platforms
It has been noted that almost 10% of the fastest-growing content creators on a popular video site only show clips produced artificially. A large amount of this material is deemed “AI slop”, a label for substandard, factory-style content that is typically absurd or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, from digital art to educational videos, and we aim to give people the option to adjust the amount of that, according to their own preferences,” stated a company executive.
Scale of AI Content
The platform announced that there are presently over a billion videos on its network labeled as made with AI. In total, more than 100 mn videos are submitted to the service daily, making AI content a minor part of its total content library.
Customizing Your Feed
Users will be capable of limit or boost the amount of AI content they watch by using the “manage topic” feature in the application and choosing “AI-generated content”. Additional categories that are already be controlled under the filter include current affairs, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s policies oblige users to tag “realistic” AI-generated content, and it prohibits dangerous AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is not labeled can be removed under its community policies.
Additionally, the app will henceforth attach an artificially created tag to content made using its own AI tools, or detected by an collaborative effort for spotting AI-generated material. This measure is intended to stop users from seeking to evade the tagging system.
AI Literacy Programs
The platform is also launching a two million dollar AI literacy fund for experts and organizations to produce educational content about using AI responsibly. This program will support charitable organizations focused on teaching coding and technology.
Content Safety Approach
TikTok has defended its content review process, amid controversy over proposals to cut jobs for hundreds of content moderators in Britain. TikTok is planning to eliminate hundreds of positions in its content moderation department in its British office, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most harmful content prior to it gets reviewed by humans. TikTok stated a 76% decrease in shocking and graphic content handled by content reviewers over the past year due to reliance on its automated systems.
We believe it is crucial to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is the area in which a lot of the machine support is making a difference operate efficiently.”
